Larissa Sobolewski

Growth Marketer

Hello…

I’m Larissa, critical thinker, strategist and problem solver. My collective experience working with talented professionals across disciplines and industries has resulted in a career filled with exciting opportunity, each progressive role adding to my business acumen.

I excel most when faced with an ambiguous challenge where I can think and plan strategically, while supporting teams and resources to address opportunities tactically. I thrive as the project lead on high impact initiatives, especially when they are focused on scaling sales and marketing efforts.

Today I fill gaps for middle-market professional services organizations. I welcome a conversation about your marketing needs.

~ Larissa

Skill Set

I excel in leading marketing teams to achieve revenue objectives by optimizing the sales process and marketing tactics, implementing scalable business practices and leveraging technology.

Strategic Planning & Market Insight

  • Conduct market analysis to identify trends and growth opportunities.

  • Develop go-to-market strategies for product launches and new markets.

  • Collaborate with leadership to define KPIs and benchmarks.

Customer Acquisition & Retention

  • Execute targeted acquisition campaigns across various channels.

  • Develop retention strategies, including loyalty programs.

  • Analyze customer journeys to enhance engagement and lifetime value.

Marketing Automation & CRM Expertise

  • Optimize marketing automation workflows for lead nurturing.

  • Integrate CRM data for personalized communications.

  • Maintain data hygiene for accurate audience targeting

Data-Driven Decision Making

  • Leverage analytics to optimize campaign performance.

  • Manage testing to improve engagement and conversion rates.

  • Create reports that translate data into actionable insights.

Content Marketing & Messaging

  • Create content strategies for blogs, social media, and emails.

  • Align messaging with audience needs through collaboration.

  • Conduct content audits to refresh and repurpose materials.

Cross-Functional Collaboration & Leadership

  • Coordinate with teams to align marketing strategies with priorities.

  • Lead campaign planning and execution projects.

  • Facilitate workshops to promote knowledge sharing and innovation.

 

In-Depth Understanding of Financial & Professional Services Industries

Market Expertise

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Financial Services

Alternative Investments

Capital Markets

Private Equity

Retail Banking

Wealth Management

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EdTech

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Government

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Higher Education

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Insurance

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SaaS

View Resume