Larissa Sobolewski
Marketing Consultant
I began my career as an aspiring portfolio manager but was recruited into a marketing role at an investment management firm early on. As I gained experience and completed my MBA, my contributions evolved beyond marketing, shifting toward corporate strategy with a strong marketing focus.
Today, I specialize in developing and executing strategies that drive revenue growth, enhance scalability, and align with overarching business objectives. My expertise includes B2B, ABM, product marketing, global campaigns, brand positioning, and customer journey optimization. I’ve worked in shared services models and private equity portfolios across industries such as EdTech, healthcare, and SaaS, delivering measurable results by identifying opportunities, mitigating risks, and optimizing processes to drive success.
Let’s connect to discuss your strategy needs.
Skill Set
Strategic Planning & Business Acumen
- I develop data-backed marketing strategies that align with revenue growth, market expansion, and brand positioning.
- I work to understand competitive landscapes and industry trends to identify opportunities and inform go-to-market strategies.
Financial & Analytical Expertise
- I translate marketing performance data into actionable insights, optimizing spend and measuring ROI effectively.
- I manage budgets, forecast pipeline impact, and ensure marketing investments support business objectives.
Enterprise & ABM Marketing
- I build and execute Business-to-Business (B2B) and Account-Based Marketing (ABM) strategies tailored to high-value accounts and enterprise segments.
- I design scalable demand generation programs that nurture leads, accelerate deal cycles, and drive retention.
Global Campaign Execution
- I create and implement integrated campaigns across digital, content, social media, email, and traditional marketing channels.
- I align messaging and creative assets to ensure consistency and engagement throughout the customer journey.
Leadership & Cross-Functional Collaboration
- I lead and mentor marketing teams while fostering collaboration across sales, finance, and product teams.
- I partner with executive stakeholders to drive alignment between marketing initiatives and business priorities.
Private Equity & Shared Services Experience
- I balance marketing efficiency and scalability across multiple portfolio companies within a shared services model for private equity firms.
- I align marketing strategies with private equity growth objectives, focusing on brand equity, market penetration, and exit readiness.
In-Depth Understanding of Financial & Professional Services Industries
Market Expertise
Financial Services
Alternative Investments
Capital Markets
Insurance
Private Equity
Wealth Management