Larissa Sobolewski
Marketing Consultant
As a marketing consultant, I thrive when I’m given a complex problem to solve and the ownership to execute the solution. With a finance background, MBA, and 15+ years in marketing, I specialize in building and executing strategies that drive revenue and scale.
I’ve led agency-style, agile teams for private equity-backed portfolios across EdTech, healthcare, higher education, government, and SaaS. In addition to my expertise in B2B, content, product, and brand strategy, I often operate as a cross-functional program manager—aligning marketing initiatives with broader business goals, managing interdependencies across teams, and ensuring efforts are delivered on time and with impact.
Let’s connect to discuss your Marketing needs!
Skill Set
Strategic Planning & Business Acumen
- I develop data-backed marketing strategies that align with revenue growth, market expansion, and brand positioning.
- I work to understand competitive landscapes and industry trends to identify opportunities and inform go-to-market strategies.
Financial & Analytical Expertise
- I translate marketing performance data into actionable insights, optimizing spend and measuring ROI effectively.
- I manage budgets, forecast pipeline impact, and ensure marketing investments support business objectives.
Enterprise & ABM Marketing
- I build and execute Business-to-Business (B2B) and Account-Based Marketing (ABM) strategies tailored to high-value accounts and enterprise segments.
- I design scalable demand generation programs that nurture leads, accelerate deal cycles, and drive retention.
Global Campaign Execution
- I create and implement integrated campaigns across digital, content, social media, email, and traditional marketing channels.
- I align messaging and creative assets to ensure consistency and engagement throughout the customer journey.
Leadership & Cross-Functional Collaboration
- I lead and mentor marketing teams while fostering collaboration across sales, finance, and product teams.
- I partner with executive stakeholders to drive alignment between marketing initiatives and business priorities.
Private Equity & Shared Services Experience
- I balance marketing efficiency and scalability across multiple portfolio companies within a shared services model for private equity firms.
- I align marketing strategies with private equity growth objectives, focusing on brand equity, market penetration, and exit readiness.
In-Depth Understanding of Financial & Professional Services Industries
Market Expertise
Financial Services
Alternative Investments
Capital Markets
Insurance
Private Equity
Wealth Management